November 15, 2017
SO, YOU THINK YOU DON’T NEED DIGITAL MARKETING
Many businesses, particularly brick and mortars, miss out on how digital marketing can not only positively increase their bottom line. Learn
November 8, 2017
BEYOND THE BLOG: METHODS OF CONTENT MARKETING
Content is king. Once you have you have crafted your thoughts and messages, you need to let your audience know. Otherwise, it’s like launching a new product without promoting it.
November 1, 2017
EXPERIENTIAL TOUCHPOINTS LEAD THE WAY IN REACHING TODAY’S SOPHISTICATED HOTEL GUESTS
Competition in the hotel industry is fierce, and brands have realized they need to be more creative with their marketing strategies to stand out among their competition
October 26, 2017
CYBER SECURITY. NAVIGATING A NEW KIND OF CRISIS
With cyber security breach more prevalent than ever, how can a brand successfully navigate the inevitable fallout often associated with diminished consumer confidence?
October 18, 2017
MEET OUR DEVENEY ASSOCIATES
Get to know our DEVENEY Associates this Thursday, October 19th at the agency's open house.
October 12, 2017
WHY YOU SHOULD INCLUDE ONLINE INFLUENCERS IN YOUR PR STRATEGY
In an era of diminishing attention spans and a shifting focus to experiences over tangible items, it’s imperative that your brand’s voice rise above the clutter.
October 5, 2017
UNDERSTANDING MILLENIALS: A BREAKDOWN OF THE CURIOUS GENERATION
Often misunderstood, millennials are a challenging and valuable asset to the workforce.
September 21, 2017
INGREDIENTS FOR THE PERFECT HEALTH CARE STRATEGIST
For every success in the health care industry, there is a perfect recipe...
September 13, 2017
TOP 5 MARKETING TACTICS HOTELS CAN’T LIVE WITHOUT
The digital revolution has completely changed the way the hospitality and tourism industries market to consumers.
September 6, 2017
CAMPUS CRISIS: MANAGING, LEARNING AND GROWING
Higher education clients experience a variety of issues that can prove challenging for an administration. Let the crisis pros at DEVENEY help you navigate.
September 1, 2017
INFLUENCERS VS. STORYTELLERS
As the influencer world continues to grow, the lines are starting to blur; not only for the viewer, but for the influencer, brand and marketing professionals.
August 30, 2017
ITS TIME TO RETHINK THE TRADITIONAL OFFICE ENVIRONMENT
Studies continuously prove aesthetically pleasing offices help with productivity and serve a direct reflection on the company’s culture
August 18, 2017
SOCIAL MEDIA LIVESTREAMING
With the simple push of a button or mouse click, you can reach millions...are you implementing social media livestreaming for your brand?
August 16, 2017
TOP 5 APPS TO IMPROVE SOCIAL MEDIA PRESENCE IN HIGHER EDUCATION
Higher education institutions have a challenging time grasping the attention of their young adult audiences, yet social media has become even more vital.
August 8, 2017
SWEET MEMORIES AND THINKING INSIDE THE BOX
In marketing for the restaurant industry, are you linking to emotion? Memories are often the biggest insights in how to activate and strike a chord with consumers.
August 2, 2017
PODCASTS & THE FUTURE OF MARKETING
As new channels of communication continue to grow, how has your brand adjusted its marketing strategy?
July 28, 2017
MEDIA TRAINING & WHY BEING MESSAGE DRIVEN IS IMPORTANT
DEVENEY'S media training process is best-in-class, find out what makes our approach different.
July 24, 2017
DEVENEY RECEIVES NATIONAL AWARDS FROM INDUSTRY PEERS
DEVENEY takes home nine awards, with honors awarded for public relations, advertising, marketing collateral and social media.
July 20, 2017
SURVIVING SHOULDER SEASON
Not all destinations are created equal and each destination is unique as to when they each experience their “shoulder season.”
July 14, 2017
HOW SOCIAL MEDIA CAN ENHANCE THE HEALTHCARE EXPERIENCE
Hospitals face unique challenges when dealing with social media. Learn how DEVENEY can help your team handle those obstacles and build a better brand.
July 12, 2017
HEADS IN BEDS: MARKETING FOR DRIVING TOURISM DURING SHOULDER SEASON
Driving tourism to your business during shoulder season requires creativity and sometimes also, a good 'ol incentive!
July 7, 2017
THE LOGO DESIGN PROCESS
Last fall, Windsor Court Hotel charged DEVENEY with creating a logo for the property’s new coffee shop, Café Anglais.
June 29, 2017
MARKETING & BRAND CREATIVITY
The marketing success of top brands is defined by how they communicate with their audiences. How are you helping your brand tell a visual story?
June 27, 2017
WHEN ART IMITATES LIFE OR THE DEVENEY AGENCY PROCESS
Immersion, Planning, Implementation & Evaluation. Sometimes life or agency life in this case, does imitate art.
June 23, 2017
ARE FACEBOOK SPONSORED POSTS RIGHT FOR YOUR BRAND?
How effective are Facebook sponsored posts? Sometimes, the answer is not so simple.
June 21, 2017
DEVENEY RECEIVES NATIONAL AWARDS FROM INDUSTRY PEERS
DEVENEY Rolls Out the Red Carpet for Awards Season
June 16, 2017
CREATIVE BRIEFS: THE UNSUNG HEROES OF ADVERTISING
A creative brief includes the most vital information – the who, what, when, where, and why – needed to complete a creative assignment.
June 14, 2017
THE POWER OF OUT-OF-HOME ADVERTISING
In the growing digital age, people often dismiss traditional forms of advertising as viable tactics.
June 9, 2017
INCORPORATING FOOD HOLIDAYS INTO YOUR MARKETING STRATEGY
Should you leverage food holidays in your restaurant marketing plan?
June 7, 2017
THE ART DIRECTOR’S TOOLKIT
Creative tools can be liberating or restrictive for an art director.
May 25, 2017
ACCOUNT SERVICES: WHEN THINGS GO WRONG
Inevitably, there comes a time when we are faced with a tough situation, and with it comes the task of having to inform the client of what went wrong.
May 23, 2017
WEBFLOW TUTORIAL: HOW TO CREATE A LANDING PAGE
Curious how to build a basic landing page for your website? Our User Experience Designer gives a tutorial on the basics of WebFlow.
May 12, 2017
FROM TEDIOUS TOPIC TO STIMULATING STORY
Get weird, remember the end goal and be the consumer. These are a few tips from PR professionals to have a plethora of visual, timely and engaging topics to pitch to media.
May 9, 2017
PERFECT YOUR BLOG: AN INFOGRAPHIC CHECKLIST
There's a lot to remember when writing content, so I created an blogging best practices infographic checklist to help your writing and posting process become utterly seamless.
May 4, 2017
TIPS TO GET THE GOLD
Industry awards can be overwhelming, but with the right tools, they can help you win prospective clients. Here are some pro tips on how to write winning awards.
May 2, 2017
HANDHELD TO HOLLYWOOD: LEVELS OF VIDEO QUALITY AND COST
We’ve partnered with many clients to create videos of all lengths, budget and quality. These factors eventually influence dozens of decisions that impact the final product.
April 27, 2017
THE ART OF FLIRTING (WITH INFLUENCERS)
Most wouldn’t propose the first time they met their future spouse, so why would your first communication with an influencer be with a marketing agreement in-hand?
April 25, 2017
DEVENEY OPENS DOORS FOR AGENCY TOUR
On Thursday, May 4th tour participants will get a behind-the-scenes look at an engagement agency and have the opportunity to network with DEVENEY team members.
April 21, 2017
RESTAURANTS PREPARE FOR NUTRITIONAL LABELING ROLLOUT
Friday, May 5 will bring BIG changes to restaurant menus.The FDA will require restaurants with 20 or more locations to disclose caloric and nutritional information for their menus.
April 14, 2017
OLD VS. NEW: THE RULES OF MARKETING
The modern notion of selling has transformed into a subtle art of content-driven, hyper-focused real talk. We share insights on the new rules of marketing to consumers.
April 7, 2017
2017 Media Worthy Moments
In 2017 there have been many big marketing moments. We narrow down the biggest and best and examine how they went off as a hit.
April 4, 2017
BREAKING THROUGH SOCIAL MEDIA WRITER’S BLOCK
Utilize these tips to keep the conversation going and your social media feed fresh. Remember, a strategic stream of content is the best way to achieve your social media goals.
March 24, 2017
DEVENEY JOINS NOLA 100 – CLASS OF 2017
DEVENEY is one of 18 businesses added to the NOLA 100 an honor that recognizes local entrepreneurs that have made a lasting impact on the local entrepreneurship movement.
March 16, 2017
THE ESSENTIAL ELEMENTS OF SUCCESSFUL EVENTS
Whether you’re focused on a grand opening extravaganza or a celebratory party to mark a major milestone, these essential elements of event planning will lead you to success.
March 15, 2017
DEVENEY NAMES LEADERSHIP DUO TO PARTNER POSTS
DEVENEY recently named Chief Financial Officer Chris Costello and Senior Account Executive Carrie DeVries, APR, as partners. The installation of the partner role, which was made...
March 10, 2017
3 STEPS TO PRODUCTIVE INTER-AGENCY COMMUNICATION
Inter-agency communication is inherently easy for some, for others more familiar working primarily independently, there are steps to take to ensure your organization is connected.
March 8, 2017
INTERNATIONAL WOMEN’S DAY: 7 TOP DIGITAL MARKETING EXAMPLES
International Women’s Day, a day dedicated to empowering women, has become a dynamic day for brands to make their mark and celebrate women across the globe. Here are the best ads:
March 2, 2017
WHAT WE'RE READING: THE NEW RULES OF MARKETING & PR
The digital revolution has raised the bar for how marketing and public relations professionals grow business and gain coverage. There are several new "rules" to abide by.
March 1, 2017
5 WAYS TO ENGAGE YOUR AUDIENCE WITH LIVE STREAMING
With its increased popularity, more companies are taking advantage of live streaming. How are they doing it? Check out these 5 ways live streaming can help market clients.
February 23, 2017
WEEKLY SERIES | A DAY IN THE LIFE OF A DEVENEY ASSOCIATE | #3 DIGITAL
Are you ready to foster an incredible experience while kickstarting your career? We're recruiting for our summer Associates. See what the typical Digital Associate's day is like
February 20, 2017
BRANDS DECORATE FOR MARDI GRAS
While many brands will join the conversation on the most famous Tuesday of the year (Mardi Gras), these brands are King of the Carnival conversation:
February 20, 2017
YOUR GUIDE TO MARDI GRAS LINGO
If you’re not from here, there’s a bit of a learning curve to pronounce Tchoupitoulas or understand a menu description of “lagniappe.” Luckily, we’re here to help!
February 15, 2017
WEEKLY SERIES | A DAY IN THE LIFE OF A DEVENEY ASSOCIATE | # 2 CREATIVE
Ever wonder what's it like to work with an award-winning team? Check out our "Day in the Life of a DEVENEY Associate" series to get a sneek peak.
February 13, 2017
In the age of the internet, if you’re not genuine, your audience will see right through you. Your mission needs to be one of the core elements of your brand.
February 8, 2017
WEEKLY SERIES | A DAY IN THE LIFE OF A DEVENEY ASSOCIATE | PUBLIC RELATIONS
Are you looking for the internship experience that will set you apart from your peers as you embark upon your chose profession? DEVENEY's associate program is..
January 30, 2017
THE PSYCHOLOGY OF VIDEO AND HOW IT CAN ELEVATE YOUR BRAND
You don't have to be a professional to produce high-quality videos that produce results. The reason it works? Video taps into our basic human psychology in ways
January 25, 2017
THE IMPORTANCE OF THE ADDYS
The ADDYs set the bar for creative standards in the coming year, which breeds better work, making us stronger, faster, better. I can't remember...
January 23, 2017
PR CRISIS AND PREPAREDNESS
Not for the faint of heart, the ability to properly manage a crisis is a skill that escapes some of even the most seasoned professionals.
January 18, 2017
THE INSIDE SCOOP: TIPS FOR NOT IRRITATING A REPORTER (THE BROADCAST EDITION)
The relationship between a reporter and a PR professional is a delicate one. In the search to secure coverage for our clients, the line between following up...
January 5, 2017
DEVENEY NAMED AS PR WEEK BOUTIQUE AGENCY FINALIST
“We are privileged to be recognized among the very best and brightest nationally,” said DEVENEY President John Deveney of the PR News's Boutique Agency of the Year nomination
December 12, 2016
WEEKLY SERIES | DO’S AND DONT'S WHEN APPLYING TO INTERNSHIPS | #3 Be Your (Professional) self
December 7, 2016
MAKE TOAST, SOLVE COMPLEX PROBLEMS
Visual problem solving isn’t just about drawing. It’s about changing the perspective in how we communicate an idea. Now, outline your system with these tips:
December 5, 2016
WEEKLY SERIES | DO’S AND DON’TS WHEN APPLYING TO INTERNSHIPS | #2 “I WORK FOR DOLLY PARTON”
Yeah, you read that right. Before joining the team, I worked for Dolly Parton. This is how I set myself apart in my cover letter.
November 30, 2016
9 TIPS ON BACKLINKS: YOUR KEY TO HIGH GOOGLE SEARCH RANKINGS
The more quality links that drive to your site, the higher your page rank. Follow these 9 tips to earn quality backlinks:
November 28, 2016
WEEKLY SERIES | DO’S AND DON’TS WHEN APPLYING TO internships | #1 SETTING YOURSELF APART
Setting yourself apart from hundreds of applicants with similar qualifications can be difficult. These simple tips can help you stand out
November 22, 2016
AP STYLE: THE TEN COMMANDMENTS
PR folks look no further for a little AP style fresher-upper. Here are ten of our favorite AP rules to live by:
November 21, 2016
MILLENNIAL TRAVEL- IT’S ALL ABOUT THE EXPERIENCE
Millennials place more value on experiences than they do on stuff. Business Insider placed a name on the movement, the “Experience Economy”
November 16, 2016
HOW TO TAKE YOUR BRAND’S INSTAGRAM TO THE NEXT LEVEL
Did you know that Instagram has 500 million monthly users? Here's how to make sure your brands Instagram stands out.
November 14, 2016
WHY STRATEGIC CONTENT MATTERS
What is content marketing? Many describe as info or entertainment that a brand creates for their customers that changes behavior.
November 9, 2016
SO YOU’RE THINKING ABOUT GETTING YOUR APR…NOW WHAT?
Want to become accredited in PR? Learn how APR, a voluntary certification program for public relations professionals, could be for you.
November 7, 2016
PITCHING FOR THE NICHE
We've outlined three tips to help you land that crucial coverage and garner millions of media impressions for your specialty clients.
November 2, 2016
UX DESIGN: THE INS AND OUTS
UX Design is the process of enhancing how users interact with the physical and digital world. Here's how to incorporate it into your website
October 31, 2016
DIVING INTO SOCIAL MEDIA ANALYTICS
A guide to free social media analytics tools to help you measure your social media campaign's success.
October 26, 2016
LUXURY MARKETING: THE ART OF STORYTELLING
Luxury brands are not selling an object they are selling a hope, dream and an aspirational lifestyle that is attached to that product.
October 24, 2016
COURTING YOUR CLIENTS
Developing and maintaining a strong relationship with clients takes work. Here are some tips for keeping the spark with your clients
October 19, 2016
AN AD CREATION ESSENTIAL: AUDIENCE INSIGHTS
When beginning to develop an ad or campaign, one of the first steps in the research phase is understanding the target audience.
October 17, 2016
THREE REASONS WHY CLICKBAIT ADVERTISING IS BAD FOR YOUR BRAND
Clickbait is bad for your brand because 1) the audience is almost always manipulated 2) Social Media's algorithms are fighting it and 3)...
October 12, 2016
OUR PREDICTIONS: THE NEXT BIG SOCIAL MEDIA APPS
Social media platforms are constantly changing, so we have gathered a list of apps that have the potential to become the next big thing....
October 10, 2016
MOBILE’S IMPACT ON TOURISM – 3 THINGS YOU CAN DO TO INCREASE BOOKINGS
Being visible throughout the mobile research process can help your brand stay top-of-mind before, during and after your customers’ travel.
October 5, 2016
WHY MILLENNIALS NEED TO KNOW THE BASICS OF PUBLIC RELATIONS
Millennials increased presence in the digital realm only reiterates why it is so important for that generation to know basic PR.